Alex Sedgwick

Alex has been involved in motorsport his entire life.  He grew up watching on as his father was involved in multiple Le Mans and Intercontinental Rally Challenge programmes which encouraged him to take up racing himself at the age of eight.


It didn't take long for the success to start, becoming British Karting Champion at the age of twelve, winning the Ginetta Junior Scholarship two years later and, finishing on the podium in the Dubai 24 Hours.  These days, Alex is competing against legendary drivers, such as Jacques Villeneuve and Marc Goossens in the NASCAR Whelen Euro Series.

Alongside racing, Alex works with private clients and motor manufacturers as a driver coach, instructor and precision driver. He has also always managed his own PR, Marketing & Commercial interests, perfectly placing him to help drivers to develop in all areas of the sport.

Adam Owen

Adam has been actively involved in sports and marketing for most of his life in addition to his background in automotive engineering.  Alongside this, Adam currently competes in Ice Hockey at a high level and has done for many years.  Adam's expertise lies in the fields of live media and sports marketing, having previously provided his services to clients, such as the Masters Historic Racing Series.  These experiences allow Adam to come up with creative marketing plans to make sure our clients receive the most effective exposure possible.