Alex Sedgwick - Co-Founder & Performance Director
Alex has been involved in motorsport his entire life. He grew up watching on as his father was involved in multiple Le Mans and Intercontinental Rally Challenge programmes which encouraged him to take up racing himself at the age of eight.
It didn't take long for the success to start, becoming British Karting Champion at the age of twelve, winning the Ginetta Junior Scholarship two years later and, finishing on the podium in the Dubai 24 Hours. These days, Alex is competing against legendary drivers, such as Jacques Villeneuve and Marc Goossens in the NASCAR Whelen Euro Series.
Alongside racing, Alex works with private clients and motor manufacturers as a driver coach, instructor and precision driver. He has also always managed his own PR, Marketing & Commercial interests, perfectly placing him to help drivers to develop in all areas of the sport.
Adam Owen - Co-Founder & Marketing Director
Adam has been actively involved in sports and marketing for most of his life in addition to his background in automotive engineering. Alongside this, Adam currently competes in Ice Hockey at a high level and has done for many years. Adam's expertise lie in the fields of live media and sports marketing, having previously provided his services to clients, such as the Masters Historic Racing Series. These experiences allow Adam to come up with creative marketing plans to make sure our clients receive the most effective exposure possible.
Ian Sedgwick - PR Director
As PR Manager for Peugeot UK, Ian was instrumental in the management of the Peugeot 908 LMP1 programmes' marketing and PR efforts as well as hospitality and event management. He also ran the Peugeot UK IRC Rally programme, winning the championship in the first year of the project with Kris Meeke. Being so closely involved with high level motorsport, helping Alex to get started running as a 'lad and dad' karting team and supporting him through his career has given Ian a wealth of experience on all levels on motorsport, enabling him to apply his PR experience to maximise the impact in any situation.